Since our founding, the goal of Citizens National Bank has been to be a bank that is sound, profitable and to be a bank that will continue to grow. All while providing a personal banking experience for our customers and engaging in the communities we serve. It was an ambitious enterprise back in 1985 when the first Citizens National Bank opened for business especially since the local and national economies were in a downturn. The bigger, stronger institutions were acquiring many of the smaller banks while other banks were facing closure by the regulatory authorities. But that first group of local businessmen believed their concept of a locally owned and managed bank was viable. A bank that provided modern banking services with a personal, one-on one connection to financial expertise was, at this time, a rarity. Their sharp instincts and business insights proved them right. Citizens National Bank grew in both asset size and profitability. By 1988, just three years after opening, the bank launched the first branch in the Heart O’Bossier Center, a convenient locale to area businesses and neighborhoods. This location made its unique concept of banking service delivery more easily available to a much larger group of businesses and individuals.
We can be proud of the fact that our values and purpose have stayed just as strong as they were the day we opened our doors. Today, Citizens National Bank has 12 locations in Caddo, Bossier, Desoto, Claiborne and Webster Parishes. Our dynamic growth enables us to serve more communities by offering a wide range of banking products and services backed by capital strength to our market areas.
Because we are locally owned and managed, Citizens National Bank will continue to maintain a strong presence in our communities. With the implementation of an Executive Management Team, consisting of 4 Executive Vice Presidents reporting to the President and Chief Executive Officer, Citizens National Bank stands poised for future growth and acquisitions.
Is there a reason for our success? The answer is a resounding “Yes.” It goes back to the people. Those dedicated, experienced and responsible local people with a vision of having a local bank in strong hands. That same level of integrity is realized in Citizen National Bank’s President and Chief Executive Officer, Jason Smith’s vision for the bank. That vision is for our shareholders, employees and clients to realize their shared potential and maximize the potential of the communities we serve.